When I meet with any potential client I like to talk not just about their garden and what we can do, but also my design process. How I go about designing someone's yard and the drawing I produce. This process is also very detailed in any contract that I write so that there is not confusion. Clear cut and to the point is how I like it, which makes things more efficient. I also say that what is written in the contract is what you are going to get. I don't beat around the bush and do exactly what I say I am going to, hence why having a contract is important. This video explains that and more.
I also have a landscape design checklist kit that I have created for anyone in the state of California that is looking for resource guide on how to hire the right designer.
Update October 8, 2017 - this is an updated video of what I design and my design process. I decided to update the video and make one cumulative video to add to my website.